The best-selling car with private customers in Europe since 2017, the Dacia Sandero has marked its era by its extraordinary commercial success. After three generations and a popularity that continues to grow, the model has achieved iconic status in the automobile market. So, what are the secrets of its success? A super-attractive price, obviously, but also a contemporary design that combines robustness, quality and modernity, together with smart solutions that it was often the first to introduce. Discover the genius of the model here!
Being able to choose a new car at a smart price and spirit that will go wherever the mood takes you, even down the wrong road; enjoy city or country driving on your own, with a companion or the whole family, using the same car: the Dacia Sandero meets all your needs and desires. More than just a car, it’s an iconic market player, the first choice of private customers every year in Europe since 2017. So, how has this model that appeared in 2008 succeeded over three generations in attracting all these buyers with very different profiles (2.6 million cars sold!) without changing its fundamental values?