The 2024 Ford F-Series Super Duty has once again proven itself as the unparalleled choice for weekend warriors and builders. This powerhouse has deservedly earned the prestigious 2024 North American Truck of the Year award, a testament to its unmatched capabilities and innovations. Presented by the North American Car, Utility, and Truck Awards Committee, this accolade highlights the Super Duty’s standing as a leader in the truck market.Â
Ford’s design philosophy for the 2024 Super Duty centers on convenience and productivity. It excels in a variety of tasks, from hitching trailers to navigating tough off-road trails. These pickups and chassis cabs are especially favored in key sectors like mining, construction, and utilities, underscoring their versatility and reliability.Â
Andrew Kernahan, the Super Duty chief program engineer, emphasized the team’s dedication and the countless hours invested in making the Super Duty the ultimate “BUILT FORD TOUGH” tool for both work and recreation. This dedication is evident in every aspect of the truck’s design and functionality.Â
One striking statistic reveals that approximately 96 percent of heavy-duty pickup owners use their trucks for towing. The 2024 Super Duty rises to this demand with a best-in-class maximum towing capacity of 40,000 pounds, a payload of 8,000 pounds, and an impressive 500 horsepower and 1,200 lb-ft of torque from the high-output 6.7-liter Power Stroke engine. This ensures that Super Duty owners can tow and haul with utmost confidence.Â
The truck is also a marvel of smart technology. Features like the Pro Power Onboard, which can power a job or campsite, and Ford’s Pro Suite of software and services, enhance productivity and maximize uptime. The Super Duty boasts a fighter jet plane-inspired heads-up display, onboard scales, a 360-degree camera package, and a class-exclusive 5G modem with Wi-Fi. These conveniences set a new standard in the pickup truck segment.Â
In addition to its technological prowess, the 2024 Super Duty offers updated options and packages, making it easier for customers to configure their ideal truck. The Ford Co-Pilot360 Technology is another standout feature, offering advanced driver-assist technologies like Ford BlueCruise for hands-free driving, Lane-Keeping System, Evasive Steering Assist, and Hill Descent Control.Â
Marking its 47th consecutive year as the best-selling truck in the U.S., the 2024 Ford F-Series continues to dominate the market. This enduring success, based on total sales from 1977 through 2023 and Ford’s internal projections, is a clear indicator of the F-Series’ lasting appeal and consistent innovation.Â
