Repairing childhood trauma with Power Wheels Jeep Hurricane

Nov 10th 2006 at 6:25PM

As a child who was a car geek since he was a knee-high to a back bumper, I coveted a Power Wheels electric vehicle over all the other toys in the JC Penny Christmas Catalogue. Power Wheels were magically self-propelled by something called ewectwicitee and cost hundreds of dollars ($8 bajillion in kid money). I never got one and am emotionally scarred because of it, but am waiting for the day I have my own mini-me and can spoil him on his fifth birthday with his very first car.

Power Wheels have come a long way since I was a tike, however. Case in point is the new Jeep Hurricane produced by the Fisher Price division that features Ultimate Terrain Traction. Yeah, you're reading that right. The newest Power Wheels has traction control. The PR language says it all about this "high performance drive system" though skimps on the details:

  • "It powers through places where other battery-powered ride-ons need a push"
  • "Through lush lawns, wet grass, mud, gravel, rough terrain and more"
  • "It's there when you need it – even when you think you don't"

We're not sure what comprises the Jeep Hurricane's Ultimate Terrain Traction, though it's probably not a complicated mess of electronic nannies varying power output to each individual wheel based on tire slip. It could be the simple fact that this Power Wheels has rubber tires instead of slippery plastic ones, but we won't tell the kids that.

The Jeep Hurricane also fixes some proportion issues of past Power Wheels by riding on a much longer wheelbase than past models. If that's not enough, there's also an on-board cup holder (sippy cup approved) and real working FM radio (what, no iPod jack?). The base MSRP for the Ultiamte Terrain Traction Jeep Hurricane is $400.00. There are no options to inflate the price further, but there's also no financing and certainly no incentives. That's a pretty steep price for a child's toy, but it's so cool we think dipping into junior's college fund for this is perfectly warranted.

[Source: Fisher-Price]

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