eyelash curler

Some of them cost less than $10, by the way.

A total game changer for those that can't create a graphic and symmetric eye look.

My six-year-old self's dreams of a Care Bears collab are finally coming true. 

Another day, another hack that doctors are forced to debunk. 

Expert picks and Allure Best of Beauty winners, right this way.

This classic lash curler grips firmly but squeezes gently to produce a lasting, natural-looking curl without breaking hairs.

After years of struggling with traditional eyelash curlers, I found an alternative that's effective and affordable. 

A metal lash curler designed to give your lashes a dramatic curl (psst: It's also rose gold)

This makeup artist’s tip could save you from pinching your lids.

One of Seoul’s favorite makeup artists shares her unexpected mascara tip.

She's not the first celebrity to fall in love with this Cetaphil face wash.

Let your Prime membership benefit your beauty game.

These makeup brushes, blow dryers, curling wands, and more make getting flawless skin and perfect hair way easier. Here's what the pros use.

In what's probably the cutest designer-beauty collab in recent memory, French fashion label Maison Kitsuné ("kitsuné" means "fox" in Japanese!) teamed up with Shu Uemura for a limited-edition holiday collection. The brightly colored packaging covered in cartoon illustrations is matched in adorableness by the colors and products inside: sparkly indigo and plum nail polishes, liners, and eye shadows and one of our favorite shampoos ever. See the entire collection here first—then don't forget to share them to your holiday wish list Pinterest board.

You can fantasize about perfect hair and flawless skin, or you can get to work and make it happen with these brilliant tools. Here, the best makeup brushes, blowdryers, curling irons, and more.

A classic eyelash curler

Because this Sally Hansen eyelash curler's handle is designed for a steady grip, the crimping process feels more precise.

There are the standard charcoal smoky eyes—and then there are the bronzy, burgundy, shimmery gold smoky eyes that look like they came straight from heaven. They don't come around as often, so when we...

Jennifer Aniston gets into stripper shape, Kate Moss lifts her man ban, and Michelle Phan's boyfriend takes over her video blog in today's Alluring Links....

This sleek black eyelash curler from M.A.C. yields fluttery, uplifted fringe.