SHOPPING TIME

Shopbop Has Officially Stepped Into the Beauty Space

The luxury retailer will now sell brands like Ouai, Olaplex, and Lawless Beauty. 
a bunch of woman posing with makeup on in front of pink background
Courtesy of Shopbop

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In case you couldn't tell, we love beauty here at Allure and even more so, we love shopping for beauty products. That said, we know there are so many places to shop for your beauty needs but today there's a new kid on the block — introducing: Shopbop Beauty

If you didn't know, Shopbop has been around for a while now in the luxury fashion space. Starting October 3, the brand is stepping into a new-to-it category, beauty. Shopbop Beauty has officially launched with skin care, makeup, hair care, and beauty tools and will feature a curated selection of brands including Ouai, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinus Bader, Uoma Beauty, and more. 

You may be wondering why you would shop here rather than at other retailers. Well, the cool thing about Shopbop is that if you're an Amazon Prime member you can utilize those lightning-fast shipping benefits on Shopbop. (Yep, that means free two-day shipping and free returns within 15 days if you live in the U.S.) If you're ready to shop 'til you bop, keep scrolling to see some of our favorites available at Shopbop Beauty right now. 

Shopbop Beauty Skin Care:

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Dr. Barbara Sturm

Dr. Barbara Sturm Super Serum

Augustinus Bader

Augustinus Bader The Ultimate Soothing Cream

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Peter Thomas Roth

Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum

Dr. Barbara Sturm's Super Serum is sold at a hefty price of $350 but what's in this silky serum makes the formula totally worth it. Purslane and skullcap are antioxidants that calm and strengthen the skin. When combined with hydrating hyaluronic acid, this treatment helps the skin retain moisture and diminishes the appearance of wrinkles with consistent use. 

Augustinus Bader's The Ultimate Soothing Cream is a smoothing, brightening, hydrating, and soothing cream that contains amino acids, squalane, and hyaluronic acid. Just a pea-sized amount in the morning and another in the evening makes skin gleam without the white cast other heavy creams tend to leave behind, especially on deeper skin tones. 

We won't tell if you don't always get your eight glasses of water a day (guilty as charged). But, if your skin is looking dehydrated and dull, you can help bring it back to life with an intensely nourishing serum like Peter Thomas Roth's Water Drench Hyaluronic Cloud Serum.

Shopbop Beauty Makeup:

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Lawless

Lawless Forget The Filler Lip Plumper Line Smoothing Gloss

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Wander Beauty

Wander Beauty Mile High Club Volume and Length Mascara

Uoma Beauty

Uoma Beauty Brow-Fro Blow Out

For super shiny and hydrated lips, look no further than the Lawless Forget The Filler Lip Plumper, which features soothing shea butter and hydrating hyaluronic acid. Plus, it comes in seven glossy shades that look stunning on all skin tones. 

There's a reason the Wander Beauty Mile High Club Volume and Length Mascara won a Best of Beauty Award. Its nontraditional packaging (a squeezable tube) prolongs the life of the formula, which contains nourishing castor seed oil and conditioning peach leaf extract for fluttery, fanned-out lashes.

Uoma Beauty's Brow-Fro Blow Out Gel is available in six shades and relies on special nylon fibers to evenly fill in and shape brows, while simultaneously enhancing volume and color. The small spoolie applicator not only ensures uniform application but also tames any errant hairs back into place.

Shopbop Beauty Hair care:

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Ouai

Ouai Fine to Medium Hair Mask

Oribe

Oribe Hair Alchemy Resilience Shampoo

Olaplex

Olaplex No.3 Hair Perfector

Ouai's Fine To Medium Hair Treatment Masque is made with shea butter, panthenol, and hydrolyzed keratin to hydrate, repair damage, and add shine and a silky touch to the hair. Plus, it smells like an expensive bouquet of roses, which makes it divine to apply. 

Oribe's Hair Alchemy Resilience Shampoo is a 2022 Best of Beauty winner that will help strengthen strands with chia seed and bamboo leaf loaded in the formula. We like to pair it with the Hair Alchemy Resilience Conditioner, so hair feels less brittle than ever. 

We consider the Olaplex No. 3 Hair Repair Perfector to be the star of the entire Olaplex lineup. The active ingredient in this hair treatment is bis-aminopropyl diglycol dimaleate, which repairs broken hair bonds. Senior commerce writer Angela Trakoshis loves using this treatment before a workout. "I'll apply it to my dirty hair and slick it back, letting it all marinate in during my sweaty workout," she says. Once she hits the shower and rinses it away, she immediately notices softer and healthier hair.

So, what are you waiting for? Head over to shopbop.com and start adding these gems to your cart and see what other goodies the retailer is offering in the beauty space. 


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