What Happened to BlackBerry?

No longer making phones, the beleaguered brand soldiers on

Barry Silverstein
ILLUMINATION-Curated
5 min readJul 12, 2022

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BlackBerry Bold. Cheon Fong Liew, CC BY-SA 2.0, via Wikimedia Commons

WWhen the first BlackBerry smartphone was introduced in 1999, it was destined to become a global sensation. In fact, BlackBerry became one of the world’s best known smartphone brands. By late 2013, BlackBerry boasted 85 million subscribers.

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Barry Silverstein
ILLUMINATION-Curated

Author, blogger and retired marketing pro. I like to write about brands, products and people of the past. Please visit my website: www.barrysilverstein.com