KIDZ BOP has inked an exclusive licensing deal granting New York’s IHL Group the rights to design and manufacture a new line of apparel inspired by the iconic music brand and its roster of pop stars.

The new KIDZ BOP apparel range will roll out to at retailers across North America next fall, featuring activewear, sleepwear and loungewear for girls and boys. 

KIDZ BOP plans to promote the apparel in music videos and live shows on its official YouTube channel, which has a fanbase of more than 3.7 million subscribers.

The KIDZ BOP crew wrapped up their “Never Stop” live tour of North America earlier this month, selling more than 275,000 tickets. It originally included 39 performances, but management booked more than 21 additional stops in the fall, and 15 shows sold out. 

A UK run kicked off in October with two sold-out shows in London’s Wimbledon Theatre. KIDZ BOP will follow this up with an 11-city UK tour that gets underway in April.