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Following the launch of its “Mi Gente” collection for Latino Heritage Month, Converse is tapping into Latino culture further with a new capsule for Day of the Dead.
With ample time to spare before the holiday, the Chuck 70 and Chuck Taylor All Star Lift take disparate approaches to their inclusion in the “Dia de Muertos” collection. The Chuck 70 gets a rainbow gradient for its all-over print canvas upper, which hosts an assortment of iconography for the Mexican holiday with no shortage of sugar skulls, or calaveras. The style is based off of papel picado, a traditional Mexican craft of carving intricate designs into tissue paper.
More muted is the Chuck Taylor All Star Lift platform sneaker, which uses rainbow stitching across the natural canvas upper. An embroidered heel patch hosts a sugar skull, with another one appears on the inner tongue for a “apellido” graphic leaving room for the wearer to write their family name.
This latter detail features on both sneakers in the pack, as does a specially molded midsole taking on the papel picado aesthetic. Both sneakers also look to marigolds, flowers said to guide souls back to their family, for the outsole — with the platform using an appropriate yellow shade and the Chuck 70 using black and yellow for a special graphic. Custom patches also appear on both midsoles’ heels and are unique to their respective sneaker.
Both “Dia De Muertos Converse sneakers are out now through the brand’s website, with the Chuck 70 coming in at $100 and the Chuck Taylor All Star Lift at $180.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
